In the News

  • 8/23/16

    Email is where it’s at for national brands and retailers. The marketing channel took first place — ranking well above social media and search engine optimization — in Street Fight’s 2016 National-to-Local Marketers survey. But what separates the good campaigns from the best seems to be localization.

    Street Fight
  • 8/11/16

    You’ve proven yourself to be a good email marketer for your small business. You have a healthy list of subscribers. You even know to use an email service provider instead of your Gmail, Outlook or Comcast account to prevent your messages from getting stuck in a spam filter. But your customers just aren’t reading your emails.

    The Business Journals
  • 8/4/16

    As a former CMO, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations start with the question, “Do I really need to invest in marketing?” It’s a valid query; startups are often short-staffed and have a laundry list of important tasks. The short answer, however? Yes!

  • 7/12/16

    You already know the power of video when it comes to reaching your donors. But with so many nonprofits using the medium, and so many video platforms and tools, it’s getting more challenging to figure out how to create videos that are memorable, inspire action, and reach your target audiences.

    Nonprofit Technology News
  • 6/14/16

    Before you hit the send button on your next email marketing campaign, here’s something to think about – the average person received 91 consumer emails each day in 2015 and that number is expected to climb to 117 per day by the year 2019. These days, just getting a customer to open an email can be a feat unto itself. But not if you follow these insider tips.

    American's SBDC
  • 6/2/16

    Ask small-business owners why they do what they do and you’ll hear lots of answers. In talking to hundreds of them each year, I consistently hear how much they love the flexibility and the freedom. It allows them to pursue their passion.

    The Business Journals

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