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  • 12/15/16

    One of the main reasons customers prefer to shop at small businesses is because of the personal touch they get from the owner. Yet maintaining a level of personalization and sustaining a customer’s interest between visits is challenging, not to mention time-consuming, if only a percentage of people who enter a business or visit a website become steady customers.

    The Business Journals
  • 12/5/16

    As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar successes, with email now ranking ahead of Twitter and Pinterest for referral traffic....

    Street Fight
  • 12/1/16

    When you hit the usual sales slump during the cold months, here’s what you can do to keep your business from freezing until spring.

    Realtor Magazine
  • 12/1/16

    You don’t have to wait for a cash mob to suddenly appear in your doorway. Instead, you can create your own. The trick is to not make it all about your business. Rather, it’s about raising awareness in your community about the importance of supporting local businesses and nonprofits.

    The Business Journals
  • 11/30/16

    Segmentation has been common practice for many businesses for the past few years, but there are still those who struggle. Segmentation has been shown to improve both engagement and conversion rates. Here are three tips for better email segmentation.

    BizReport
  • 11/17/16

    More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking messages as SPAM. One expert offers three tips to fight email fatigue over the holidays.

    BizReport

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