In the News

In the News

  • The Huffington Post
    2/25/15

    It is the most common question I get when speaking about email marketing, social media or small business in general... "What should I write about?"

    In this world of short attention spans, mobile devices and text messages, engagement is the new word of mouth: that public yet meaningful back and forth you get with clients and customers by sending out a great email to your list or posting something insightful or shareable on social media.

    The Huffington Post
  • BostInno
    2/24/15

    FamilyID, a self-service online registration and payment platform for small organizations, has raised $850,000 in its first round of institutional funding, bringing its total capital raised to $1 million. The round was led by Boston Seed Capital, with CommonAngels Ventures also participating. Peter Blacklow, a senior partner at Boston Seed Capital, will be joining the FamilyID board.

    In January, FamilyID was one of five companies chosen for the Contact Contact SMBInno Loft startup...

    BostInno (MA)
  • The Business Journals
    2/19/15

    How many times have you sat down to map out your marketing plan only to get sidetracked by the normal course of your day? Customers call, employees ask questions, and that latest shipment of inventory isn't going to get on the shelf all by itself. Before you know it, writing your marketing plan moves to the next day's to-do list. Again.

    The Business Journals
  • Entrepreneur
    2/17/15

    In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for. ...

    Entrepreneur
  • The Boston Globe
    2/13/15

    The bright lights, varied entertainment, job opportunities, culture, and living near or even with friends have been part of the allure of Boston, Cambridge, and Somerville for young people over many years.

    At no time has that been truer than now, with Boston boasting the highest concentration of people ages 20 to 34of any major US city. And Somerville and Cambridge have even higher percentages of “millennials’’ than Boston....

    The Boston Globe
  • The Business Journals
    2/12/15

    It starts out small but can quickly grow. Once you've had it, you can't imagine your life without it. It surprises and delights you nearly every day though there may be times that you wish you'd never been introduced. Yet deep down you know you can't live without it. What is it?

    This week especially, many would guess love. But the same descriptions can also be applied to email. Specifically email marketing, which most small businesses and nonprofits love for lots of reasons.

    The Business Journals

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