In the News

In the News

  • The Business Journals

    Although email marketing is an effective way for marketers to keep customers informed about a business, getting people signed up is only half the battle.

    The bigger challenge is getting them to open the email, read the contents, and click on the links.

    A recent study from Constant Contact gives business owners and marketers some good tips on how to increase engagement with email marketing messages....

    The Business Journals
  • The Boston Globe

    The next time you’re inclined to pat yourself on the back for your company’s volunteer work — the murals painted, the community gardens planted, the vacant lots cleaned — think of Kathleen Walsh. She’s the chief operating officer at the YMCA of Metro North, which manages more than 1,000 volunteers a year at its seven facilities, and she sometimes breathes a huge sigh of relief when those do-gooders go home.

    The Boston Globe
  • The Next Web

    You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement. You’re all set to make something great!

    One last thing: How exactly should your image look so it fits in the News Feed, timeline, or stream?...

    The Next Web
  • SIIA Blog

    I was listening to a panel of environmental documentary filmmakers here yesterday, and they were asked how they get their call-to-action in. Most said subtly—the excellence of the material should be foremost—but that it does need to be prominent. “You have to decide what you want them to do,” said Luc Jaquet, director of the Oscar-winning March of the Penguins. (Can you believe that was his first film?)

    I thought of his quote again this morning after seeing the latest study from Constant...

    SIIA Blog
  • The Business Journals

    If you can attract one customer to your business, you can create a never-ending customer pipeline. It doesn't matter if your business has been open for 10 minutes or 10 years. Here's how the cycle works.

    Get found

    There are lots of ways for customers to stumble upon your business, but serendipity is not a strategy. You need to be front and center in the places where your customers are actively looking for businesses like yours. Since the first place they're going to look is online, here are...

    The Business Journals
  • Plan Your Meetings

    Are sponsorship-only speaking opportunities limiting your ability to attract and engage the best possible audience to your events? While economics can dictate a sponsor’s level of exposure, this might not be in the best interest of your attendees – sponsors included – or your organization.

    Sponsorship-only speakers can limit your audience’s exposure to innovative speakers from organizations of all sizes and reflect poorly on you. If your events are perceived as too insular, registrations...

    Plan Your Meetings

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