As consumers get frustrated with chaotic news feeds filled with unreliable sources and time-starved marketers struggle to show the business impact of social engagements, both are turning to email to get the information they need.
For some reason, a lot of small business owners are reluctant to directly ask their customers for referrals. The reality is you can’t keep your business afloat without a steady stream of customers. And spikes and droughts in activity create a whole other set of problems, including an inability to cultivate relationships with the types of customers you want to engage.
Don’t assume a head hung low is necessarily a bad thing. These days, it usually means your customers are buried deep in their mobile devices. You can expect a lot more of this as the amount of emails opened on smartphones continues to climb.
You might think it’s a bad thing to be put on “blast,” or to be called a “drip” (that’s how kids these days talk, right?), but when it comes to email marketing, these terms have a very different meaning.
Today everybody can publicly give a thumbs up or down to each customer experience. Whether you’re an Uber driver or a brain surgeon, you have to accept that online reviews are now built into the buying process. Since you know customers are already going to talk behind your back, you want to make sure your business lands on the right side of reviews.