Email volume usually increases during the holidays. But this year is setting records, at least at Constant Contact. The company reports the number of emails sent to customers this past Cyber Monday was the most ever sent from its servers in one day.
December is here, but it's not too late to make sure that this holiday season is a successful one for your business. There are still plenty of opportunities this to have engaging interactions with customers and impressive sales.
Big data has had big buzz this year. Pundits are predicting that many operating and advertising problems will be solved if a business can corral big data and use it efficiently. Not so fast, say the small and medium-sized businesses (SMBs) surveyed earlier this fall by Constant Contact. They need help with small data and this situation presents an opportunity for you.
Today, we hear from the team at Constant Contact in Waltham, who is "revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships." You can check out their BIZZpage here.
Coincident with the publication of the Eric Matlick paper is a survey by Constant Contact from a research panel of US small businesses recruited from the Constant Contact customer base. This survey is part of an ongoing series about the state of small businesses and the ways they connect with, and grow, their audiences. Results include responses from respondents across a range of business-to-business and business-to-consumer industries, including the question:
With so much focus on selfies, likes, fans, and followers it’s hard to believe there was ever a time when social media wasn’t the dominant marketing vehicle for getting the word out about your events, promotions and contests.