In the News

In the News

  • The Business Journals
    1/22/15

    The future of your small business is in the palm of your hand. Literally.

    As of mid-2014, customers now spend more time on their smartphones than their laptops, and the shift signals significant opportunities for small business owners in 2015. Why?

    To start, small businesses can more easily engage customers on a one-on-one basis. Because of this, customers are more likely to respond to messages from someone they know and trust. Also, small businesses are more nimble and therefore able to create...

    The Business Journals
  • MarketingProfs
    1/20/15

    Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.

    The report was based on data from 720 in-depth reviews written by business and IT professionals on G2 Crowd's software review platform.

    Beyond looking at just overall satisfaction in the report, G2 Crowd also ranked popular dedicated email programs (those with 15 or more reviews) for small business, mid-market, and enterprise market...

    MarketingProfs
  • Business 2 Community
    1/16/15
    There’s a lot your business can achieve in 140 characters. These five quick case studies exemplify social media marketing at its most unique and effective, and demonstrate that B2B businesses can leverage Twitter with stunning success.

    Business 2 Community
  • The Business Journals
    1/13/15

    For small business owners, marketing can seem expensive and overwhelming. How are you supposed to compete with Mega Company X's dedicated marketing department?

    But even on a shoestring budget, marketing is important: Will your small business ever grow into a household name without new customers? Short answer: Nope.

    The Business Journals
  • BostInno
    1/13/15

    For the second time, Constant Contact is welcoming a class of startups that will get the opportunity to work side-by-side with the Constant Contact team. And while they’re not all technology firms, they do have something in common: Each is focused on projects that the company believes will actually provide value for other small businesses.

    BostInno (MA)
  • PayPal
    1/12/15

    At PayPal, we’re always looking to collaborate with partners to streamline commerce and simplify the multitude of challenges facing small businesses today. It’s part of our shared responsibility within the industry to help drive value and create a stronger payments ecosystem. Together, we’re helping small business owners to spend more time building relationships with their customers so they can increase sales, while spending less time figuring out how to get paid.

    PayPal

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