In the News

In the News

  • 12/5/16

    As publishers look for new ways to monetize their audiences, email newsletters have moved to center stage. At the Washington Post, more than 75 vertical-specific newsletters are written by a team of reporters, leading to a 129% increase in website traffic over the past year. Buzzfeed had seen similar successes, with email now ranking ahead of Twitter and Pinterest for referral traffic....

    Street Fight
  • 12/1/16

    When you hit the usual sales slump during the cold months, here’s what you can do to keep your business from freezing until spring.

    Realtor Magazine
  • 11/30/16

    Segmentation has been common practice for many businesses for the past few years, but there are still those who struggle. Segmentation has been shown to improve both engagement and conversion rates. Here are three tips for better email segmentation.

  • 11/17/16

    More emails are sent between November 1 and December 24, arguably, than any other period in a calendar year. All those emails can lead to customer fatigue, which can lead to people unsubscribing from an email list or, worse, marking messages as SPAM. One expert offers three tips to fight email fatigue over the holidays.

  • 11/17/16

    It’s impossible to keep your business afloat without referrals, and yet many small business owners feel awkward about asking their customers to be a reference or help spread the word about their products and services. if you're feeling a little shy about asking, there are lots of ways to drive word-of-mouth without having to say a word. 

    Business Journals
  • 10/18/16

    If you ask me what my number one marketing tool is, my answer might surprise you. It is my electronic newsletter. Although there are many popular email marketing services out there.... I choose to use Constant Contact


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