If referrals are the No. 1 source for new business, why are so many small-business owners scared to ask customers to spread the word?
If a direct ask puts a pit in your stomach, you need to understand a few things. First, satisfied customers are usually happy, even flattered, to be asked to help. Second, referrals can take on lots of forms, from the good things people say about you to their friends, to the online endorsements found on email and social media.