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In the News

  • Business Know-How
    4/10/14

    How are new customers actually finding your business? Which of your marketing methods is working best? Here's how you can track down that information.

    Business Know-How
  • Open Forum
    4/3/14

    If referrals are the No. 1 source for new business, why are so many small-business owners scared to ask customers to spread the word?

    If a direct ask puts a pit in your stomach, you need to understand a few things. First, satisfied customers are usually happy, even flattered, to be asked to help. Second, referrals can take on lots of forms, from the good things people say about you to their friends, to the online endorsements found on email and social media.

    Open Forum
  • The Business Journals
    4/3/14

    If you are like most of the small businesses that I work with, then there is a good chance that you’ve already integrated email marketing as part of your marketing mix. And with good reason — email marketing is an affordable form of marketing and can be highly effective. 

    The Business Journals
  • Marketing Land
    4/2/14

    Google is very good at forcing an issue. The company knows visuals are increasingly important for user engagement, so last week, it began testing a new image-rich grid view in the Gmail Promotions tab. The move to make images a key part of the email open rate equation should in turn compel marketers to pay more attention to the images they use in their campaigns.

    Marketing Land
  • Nightclub & Bar
    4/1/14

    Sure, any business can create a profile on Facebook or Twitter but turning your online presence into profit requires a bit more than that. Here we’ll tackle getting your bar and/or nightclub found online and then share ideas on how to turn enthusiastic customers into online fans and followers that drive new patrons to your door.

    Nightclub & Bar
  • Inc. Magazine
    3/27/14

    If you're a CEO, your ongoing challenge is getting more "questioners" in your organization. The problem? On one level, it's the traditional interview process. In traditional interviewers, it's the organization asking the questions. How can you gauge a prospective employee's ability to ask subversive questions, if all she does during an interview is answer yours?  

    Inc. Magazine
  • ClickZ
    3/25/14

    It's the importance of the social in social media that far too many marketers, especially those in the B2B sector, still underestimate. Those who get social media know that it's far easier to simply be themselves on Twitter, Facebook, Instagram, and the like. It's far more effective, too. They know enough to be more impromptu than contrived, more conversational than scripted. They know that anything they can do to reveal their authentic selves will pay off more often than not....

    ClickZ
  • VentureFizz
    3/25/14

    Constant Contact®, who helps small businesses, associations, and nonprofits connect and engage with their next great customer, client, or member, has long championed the needs of small organizations. And they’re about to take that objective a step further… Welcome, Constant Contact’s Small Business Innovation Program, a first-of-its-kind “accelerator” program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features,...

    VentureFizz
  • America's SBDC
    3/25/14

    Consider how much information is now available to us online, and how easy it is to share the content that resonates with us most with a simple click. People are sharing content they find valuable. Content they believe their connections may have an interest in. And for all these reasons content is something you can’t ignore when it comes to your business getting found online.

    America's SBDC
  • The Business Journals
    3/20/14

    Spring is a great time to reorganize, throw out unneeded materials, and get primed for the exciting turn of the weather. While most of us will engage in cleaning an office desk or bedroom, spring is also an opportunity to update and refresh marketing initiatives and, in particular, your email subscriber list. An outdated email subscriber list takes up space in your customer relationship management tools, can decrease your overall open rate reports, and—if you are consistently sending to bad or...

    The Business Journals
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