In the News

In the News

  • Small Business Trends
    8/26/15

    Marketing through social media is all the rage. And you know websites are important to business. But should you be tackling both for your business? If so, how do you do it so it makes sense? Read below for some tips on how to make both, or one, work for you.

    Small Business Trends
  • BizReport
    8/26/15

    Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates.

    BizReport
  • Warc
    8/26/15

    Sending more personalised email campaigns can result in open rates being lifted by nearly 150% a new study has claimed.

    This was one of the conclusions reached by Constant Contact, an online marketing specialist, from an analysis of the more than 100bn customer emails it has sent over the past two years.

    Campaigns sent to 35 subscribers or fewer, suggesting more personalised content, saw the best open rates of 55%, a figure that dwarfed the average open rate of 22%....

    Warc
  • Website Magazine
    8/25/15

    According to a recent Constant Contact study of more than 100 billion emails sent in 2014 and 2015, sending more personalized email campaigns can result in open rates being lifted by nearly 150 percent.

    Website Magazine
  • Web Pro News
    8/25/15

    Email marketing software company Constant Contact just released a new study looking at open rates, finding that subscriber email domain and industry are major factors. According to the firm, segmented, personalized subscriber lists see higher open rate success and mobile devices now make up over half of all opens.

    Web Pro News
  • Marketing Dive
    8/25/15

    Constant Contact looked at hundreds of billions of customer emails sent in the last two years for insights into open rates and found that personalizing emails exponentially boosts open rates. Other findings include non-profits had the highest open rates at 29%, followed by B2C at 23% and B2B at 20%.

    Marketing Dive

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