In the News

In the News

  • 2/7/16

    I was recently discussing email promotions with Mary, a business coach, who recently launched an email promotion that went down in flames. Her opt in rate was less than 1%. When she created the campaign, Mary just knew it would be a raging success and her audience would be so intrigued by her offer that they would have no choice but to answer the call to action. When all was said and done she was discouraged and wondering what went wrong....
  • 2/4/16

    On this episode of Business Insanity Talk Radio, we first talk about how to start systematically marketing your business.

    Barry Moltz
  • 2/3/16

    Formal education can’t prepare you for everything. When you decide what classes to take years ahead of time, there’s no way of knowing exactly what your future career will demand of you. Yet, just because you’ve identified a skill you’d like to learn now, doesn’t mean you need to go back to school. The online learning movement has swept the nation and provides free and affordable classes on a myriad of topics to take you to the next level.

    Classy Blog
  • 2/2/16

    You’ve determined that leveraging channel sales will help your business grow. And you’ve carefully evaluated potential channel partners to re-sell your products, or set your sights on preferred vendors whose products and services you want to bring to market. Now what?

    In this, the third instalment of “A Guide to Building Successful Channel Sales Programs,” we combine our experiences along with insights from Constant Contact and ADP to help you get your house in order to attract the...

  • 2/2/16

    Will future marketing emails have a subscriber-driven seal of approval?

    They may, thanks to SubscriberVoice, a marketing startup that formally launched its SubscriberVoice Seal on Monday.

    The real-time subscriber-driven email marketing solution gives marketers a new access route to understanding their subscribers’ needs and preferences, which can then be used to tailor email campaigns to target that specific niche. 

    Email Marketing Daily
  • 2/2/16

    Mоbilе аррѕ аrе thе hоttеѕt new thing when it соmеѕ tо digital mаrkеting. Apps hаvе thе роwеr tо make a buѕinеѕѕ ассеѕѕiblе tо uѕеrѕ with a smartрhоnе аnd the tap of a finger. A mоbilе арр can share vаluаblе infоrmаtiоn, schedule an appointment, or increases sales at the point of interest. In this way, соmраnies ѕtау соnnесtеd tо uѕеrѕ аll the timе in their own space: their phone.

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