In the News

In the News

  • The Business Journals
    3/19/15

    If you can attract one customer to your business, you can create a never-ending customer pipeline. It doesn't matter if your business has been open for 10 minutes or 10 years. Here's how the cycle works.

    Get found

    There are lots of ways for customers to stumble upon your business, but serendipity is not a strategy. You need to be front and center in the places where your customers are actively looking for businesses like yours. Since the first place they're going to look is online, here are...

    The Business Journals
  • Plan Your Meetings
    3/19/15

    Are sponsorship-only speaking opportunities limiting your ability to attract and engage the best possible audience to your events? While economics can dictate a sponsor’s level of exposure, this might not be in the best interest of your attendees – sponsors included – or your organization.

    Sponsorship-only speakers can limit your audience’s exposure to innovative speakers from organizations of all sizes and reflect poorly on you. If your events are perceived as too insular, registrations...

    Plan Your Meetings
  • Forbes
    3/18/15

    Recent research from Constant Contact CTCT +1.94%, Inc. revealed what makes customers click-through emails, further connecting with the small businesses that are reaching out to them. Specifically, this data identified the ideal number of images and lines of texts small businesses should include in email marketing campaigns to optimize click-through rates....

    Forbes
  • The Huffington Post
    3/18/15

    I was asked to give a talk about how I had found my voice as a new blogger at a relatively advanced age (OK, I was 68). To make the talk more interesting, someone suggested I use PowerPoint to accompany my presentation. While I had figured out how to do many things with my Mac, including make photo projects, books, movies with soundtracks and newsletters, and I had learned to use things like Wordpress and Constant Contact, I had never created a PowerPoint. But how hard could that be? My father...

    The Huffington Post
  • Small Business Computing
    3/13/15

    Do your subscribers give your email updates and promotions the cold shoulder? A new analysis from small business online marketing specialist Constant Contact reveals that your customers may suffer from information overload.

    Small Business Computing
  • Plan Your Meetings
    3/11/15 12:00 pm EDT

    You don’t always need face-to-face engagement to have meaningful connections with association members, customers and prospects. Virtual events can be just as powerful.

    Let’s be honest, though. Almost all of us are guilty of logging into virtual events and then proceeding to multitask while the keynote speaker delivers a live presentation. We check email, allow colleagues to pop their heads into our offices and may even send a few texts. Can we expect our event attendees to act any differently...

    Plan Your Meetings

Search Newsroom