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  • The Huffington Post

    It is the most common question I get when speaking about email marketing, social media or small business in general... "What should I write about?"

    In this world of short attention spans, mobile devices and text messages, engagement is the new word of mouth: that public yet meaningful back and forth you get with clients and customers by sending out a great email to your list or posting something insightful or shareable on social media.

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