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  • I was recently discussing email promotions with Mary, a business coach, who recently launched an email promotion that went down in flames. Her opt in rate was less than 1%. When she created the campaign, Mary just knew it would be a raging success and her audience would be so intrigued by her offer that they would have no choice but to answer the call to action. When all was said and done she was discouraged and wondering what went wrong.

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